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Good Folk is a plant based ice cream shop passionate about doing good in the world. Their mission is much more than creating delicious, vegan ice cream that everyone can enjoy. They believe that people have the power to eat good, feel good, and do good, which is why they are committed to creating quality products from mindful ingredients. For the animals, the people, and the planet.
BRANDING | WEB DESIGN | PACKAGING | COPY WRITING | TYPEFACE
To create an inviting, playful, and happy branding experience that inspires and uplifts customers, reflecting the 'eat good, do good, feel good' motto of Good Folk
When creating our Good Folk's logo, I wanted something that would represent their core values: Ethical, Natural, Good, as well as coming across as fun, friendly and approachable. I developed a custom typeface that captures all of these aspects with its natural and rough around the edges look. The flecks and specks throughout the font mimic the organic plant-based ice cream.
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