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What is brand strategy? 5 reasons it’s important for every business

When you think about branding, your mind probably goes straight to the visual stuff, your logo, colours, fonts, photography and how everything comes together. While all of that matters, there’s something that should come first: brand strategy.Brand strategy is the thinking behind your brand. It gives you clarity around who you are as a business, who you’re speaking to, what makes you different and how you want to be perceived. It creates a clear direction for your brand, helping you make dec...

What to do when your website doesn’t feel like you?

Have you ever just sat there and thought, “My website just doesn’t feel right. It doesn’t feel like me”? Many of my clients tell me this is exactly what they were thinking when they decided to reach out for help. Here are a few things to think about when trying to work out why your website doesn’t feel like you, along with three practical ways to improve it....

Brand design vs Logo design. What's the difference?

Your logo is an important part of your brand, but it's only one piece of a much bigger picture. Understanding the difference between logo design and brand design can help you make better decisions about how your business looks, feels and communicates....